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Liberty advises on all aspects of investment and tax planning, looking towards succession to the next generation.
The Liberty approach is about so much more than financial planning.
We work hard to provide expert and experienced advice for your whole family – after all, we are a family business. We’re based in Essex, but have clients from all over the country, a large number of whom have been with us for many years. This means we can really get to know them and build the trusting relationships that have become our hallmark. Like a family member, we’re always there when you need us, however your circumstances change. Investment planning is for the long-term and so is our relationship with you.
Background
Founded by Lee Devonald in 1994 Liberty is a wealth management company based in Essex. A family business with traditional family values.
Purpose
We get to know you and your family, we understand your life and financial goals, together we create a plan to help you achieve them.
Services
Liberty specialise in all areas of wealth management, investment, retirement and tax planning, Intergenerational planning and protection.
The value of an investment with St. James’s Place will be directly linked to the performance of the funds selected and may fall as well as rise. You may get back less than the amount invested.
Meet our team
The Liberty
approach
Liberty offer a bespoke financial service putting our clients at the centre of everything we do.
Consultation
In this face-to-face – or virtual if preferred – no obligation meeting we get to know you, your circumstances, and your short, medium and longer-term objectives. We aim to answer any questions you may have to give you the peace of mind that you are dealing with an expert adviser, with transparency about our process and fee structure.
Analysis & research
If you decide you wish to continue with the advice process, we will conduct a comprehensive review of your existing arrangements in line with your stated objectives. This may mean contacting existing product providers to establish the exact type of plan you have, its benefits, costs and objectives.
Recommendation & implementation
After completing thorough research, we will meet again to discuss our recommendations to support your current and future objectives.
Ongoing review
Our ongoing relationship will involve regular face-to-face or telephone review meetings to discuss any changing personal circumstances. We also provide you with access to regular communications agreed with you at the outset, which can include 24-hour access to your Wealth Account on our website, annual and half yearly reports, a weekly Market Bulletin, tax year-end reminders of the available allowances and tax-saving opportunities, Budget reaction summaries, our regular Liberty Podcasts and Webinars, invitations to client events and briefings, and access to the E-briefing Service which provides topical financial news articles via email.
The St. James’s Place advice guarantee
St. James’s Place actively support Partners’ ongoing professional development to ensure Partners remain qualified to provide financial advice.
St. James’s Place guarantees the suitability of the advice given by members of the St. James’s Place Partnership when recommending any of the wealth management products and services available from companies in the group, more details of which are set out on St. James’s Place website.
See our services
Liberty &
St. James’s Place
Liberty is a Senior Partner Practice of St. James’s Place Wealth Management.
Liberty and St. James’s Place understand that no single investment house has a hold on investment expertise and knowledge, as such St. James’s Place carefully select external managers of proven ability to manage their funds.
The responsibility of selecting the range of funds and managers that are made available to you falls upon the St. James’s Place Investment Committee. This small group of executives and independent investment experts is advised by respected investment research consultancies.
The value of an investment with St. James’s Place will be directly linked to the performance of the funds selected and may fall as well as rise. You may get back less than the amount invested.
Liberty Funds Under Management
£140.73m
As at 13/12/2024
Liberty Clients
Circa 550
The St. James’s Place Investment Committee
The responsibility of selecting the range of funds and managers that are made available to you falls upon the Investment Committee. This small group of executives and independent investment experts is advised by respected investment research consultancies.
The Committee regularly meets to review performance and consider detailed reports from each investment manager and to assess the impact of their investment decision-making.
This approach provides the flexibility to respond to market conditions as they change and ensures that we offer you what we believe to be only the very best and most appropriate investment solutions available across the globe.
The Investment Committee continually monitors the managers, beginning with a detailed analysis of their investment style and approach, and supported by full ongoing analysis of each portfolio. If the Committee at any time loses confidence in a manager they will change them. This happens quickly and efficiently with no charge or tax implications to you.
The levels and bases of taxation and reliefs from taxation can change at any time and are dependent on individual circumstances.
St. James’s Place Awards
2025
- Medium to large Wealth Management Firm of the Year – Winner – Money Age
- Best Financial Adviser – 10th Year Running – Winner – Personal Finance Awards
- Communication and Education Award – Winner - Better Society Awards 2025
- Wealth Management Company of the Year – Winner – City of London Wealth Management Awards 2025
- Customer Relationship Excellence – Winner – Financial Services Eagles Awards 2025
- Innovation in Customer Service in Financial Services – Bronze Winner – The Stevie Awards 2025
- Achievement in Customer-Centric Culture – Silver Winner – Globee Awards for Customer Excellence 2025
- Wealth Management – Winner – Gramercy Institute of Financial Marketing Strategy Awards 2025
- SJP & Sky Arts – Best TV Sponsorship – Winner – UK Sponsorship Awards 2025
2024
- Good Money Award – Winner – Better Society Awards
- Gold Achievement in Customer Experience – Financial Services – Winner – The Stevie Awards for Sales & Customer Service
- Bronze Achievement in Customer Service – Financial Services – The Stevie Awards for Sales & Customer Service
- Organisation of the Year – Winner – Excellence in Customer Service Award 2024
- Customer Care – Winner/Gold Award – The International CSR Excellence Awards 2024
- International CSR Excellence: Champion of Champions 2024 – The International CSR Excellence Awards 2024
- Community Commitment – National Champion – The International CSE Excellence Awards 2024
- Best Financial Adviser – Winner – The Personal Finance Awards 2024/25
- Best Investment ISA – Highly Commended – The Personal Finance Awards 2024/25
- Placed in Top 100 Advisers – FT Financial Adviser Forum 2024
2023
- Good Money Award – Better Society Awards 2023
- Wealth Management Company of the Year – City of London Wealth Management Awards 2023
- Best Advisory Service – Online Money Awards
- Consumer Champion of the Year (Company) – MoneyAge Awards
2022
- Financial Advisory Firm of the Year (Awarded Bronze) – Citywealth Magic Circle Awards 2022
- Best Advisory Service – Online Money Awards 2022
- Best Customer-Centric Culture (Large Company – Awarded Silver) – UK Customer Experience Awards 2022
- Global Good Company of the Year (Awarded Gold) – The Global Good Awards 2022
- Best Financial Adviser – Personal Finance Awards 2022/23
- Best Customer Service – Shares Awards 2022
- Wealth Management Company of the Year – City of London Wealth Management Awards 2022
The value of an investment with St. James’s Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested.
Investing with St. James’s Place
By working with St. James’s Place, our clients can access fund managers from around the world, some of whom work exclusively with St. James’s Place. This allows them to blend investment styles creating innovative portfolios using some of the best possible expertise. St. James’s Place gives us access to up-to-date analysis of the ever-changing financial world, providing us with access to a team of experts on everything from government policy and tax legislation to changes in global economies and investment markets. It also ensures we adhere to all the extensive regulations governing the financial services industry. As a result, they are happy to guarantee the suitability of the advice given by us when recommending any of the wealth management products and services available from companies in the group. There are more details at www.sjp.co.uk/products. This guarantee comes from an award winning company and is a powerful endorsement of the confidence that St. James’s Place has in Liberty Wealth Management.
The value of an investment with St. James’s Place will be directly linked to the performance of the funds selected and may fall as well as rise. You may get back less than the amount invested.
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